BMW Features-by-Subscription: The Future of Cars, or Premium Mediocrity?

BMW Features-by-Subscription: The Future of Cars, or Premium Mediocrity?

This week during a VR press event, BMW announced upgrades, changes, and augmentations to its newest software suite, Operating System 7. One key announcement had already come last week at Apple’s Worldwide Developers Conference:  BMW will be the first to launch a phone-based car key that does not require a dedicated companion app.  (In previous In-Vehicle UX Read more about BMW Features-by-Subscription: The Future of Cars, or Premium Mediocrity?[…]

Waymo and Volvo Establish Partnership to Build Electric Robotaxis

Waymo and Volvo Establish Partnership to Build Electric Robotaxis

Waymo has formed a partnership with automotive giant Volvo to build electric robotaxis. The companies announced the “exclusive” collaboration on Thursday which will see Waymo’s self-driving software being integrated with an electric vehicle by Volvo designed for taxi purposes. “Through our strategic partnership, we will first work together to integrate the Waymo Driver into an Read more about Waymo and Volvo Establish Partnership to Build Electric Robotaxis[…]

Tesla: Driving on the Edge

Tesla: Driving on the Edge

It’s happened again. Yesterday, on a highway in Taiwan, a Tesla Model 3 plowed into the trailer of an overturned truck. Accounts of the event suggest the vehicle’s Autopilot system was engaged. The failure of the system to perceive the danger ahead and avoid the inevitable collision suggests an “edge case” scenario – wherein the Read more about Tesla: Driving on the Edge[…]

The Great 2020 Mobility Rethink

The Great 2020 Mobility Rethink

General Motors’ announced shut down of the Maven car-sharing service was hardly a surprise, especially coming in the midst of the COVID-19 pandemic. By the time of its demise, Maven was only operating in four or five cities, down from a high of 17. The venture was doomed from the start, and its departure is Read more about The Great 2020 Mobility Rethink[…]