This week during a VR press event, BMW announced upgrades, changes, and augmentations to its newest software suite, Operating System 7. One key announcement had already come last week at Apple’s Worldwide Developers Conference:  BMW will be the first to launch a phone-based car key that does not require a dedicated companion app.  (In previous In-Vehicle UX Read more about BMW Features-by-Subscription: The Future of Cars, or Premium Mediocrity?[…]