BMW Features-by-Subscription: The Future of Cars, or Premium Mediocrity?

This week during a VR press event, BMW announced upgrades, changes, and augmentations to its newest software suite, Operating System 7. One key announcement had already come last week at Apple’s Worldwide Developers Conference:  BMW will be the first to launch a phone-based car key that does not require a dedicated companion app.  (In previous In-Vehicle UX Read more about BMW Features-by-Subscription: The Future of Cars, or Premium Mediocrity?[…]

Tesla: Driving on the Edge

It’s happened again. Yesterday, on a highway in Taiwan, a Tesla Model 3 plowed into the trailer of an overturned truck. Accounts of the event suggest the vehicle’s Autopilot system was engaged. The failure of the system to perceive the danger ahead and avoid the inevitable collision suggests an “edge case” scenario – wherein the Read more about Tesla: Driving on the Edge[…]